Hey, I'm Kevin <3
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🚀 Currently, I’m the Head of Product for t2.world, a modern social publishing platform.
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Head of Product @ t2.world
At t2.world, I’m leading all product operations as the sole PM, working with a small but mighty team of 12 people. We’re building a new social-publishing platform for the modern era that leverages decentralized technology to ensure IP transparency and security. Check us out at t2.world :)
At Medium.com, I worked maintain the health of our email product, ideated a new push notifications strategy, and defined solutions that helped limit user abuse and reduce legal risk.
Outside of work, I leveraged my industry skills (product, strategy, and research) to lead digital product development for Kona Coffee & Company, a local café in the East Village, NYC. I oversaw all digital operations, initiated and executed on our strategic roadmap, and led our in-house coffee QA processes.
Experience
Contact
💌 [email protected]
☎️ +44 747 233 1892
🌐 kevinthekiwi.com
Resume
KEVIN JIANG_RESUME_HoP_2024.pdf
Currently at t2.world I’ve…
- Delivered initial core product for as the sole PM at the company, shipped 7 major features within 1 year, resulting in 200%+ quarterly new user growth
- Led biweekly sprints, improved team trust, and collaborated with design, engineering, and marketing to increase development efficiency by 30%
- Defined long term vision and quarterly product strategy informed by data, user feedback, and market analysis, leading to 9x increase in NPS score and 5% increase in product market fit
- Facilitated growth and retention campaigns with marketing and strategic partners Lens Protocol, resulting in 40% MoM new user growth
- Synthesized key user problems in the publishing industry, built innovative engagement features differentiating t2 from competitors, led to 37% MoM content growth over 3 months
As a Product Manager at Medium…
- Led a team of 8 engineers and designers to deliver an experimental project, Identitoy, which explored the potential for blockchain-backed identity objects for online publishing.
- Researched the technical and UX landscape of decentralized technology, focusing on protocols and products that were in the online publishing and digital identity space. I reported to the team my findings on common tech stacks commonly used for high-traffic medium-large scale platforms, helping explore the viability and possibilities of a decentralized Medium.
- Leveraged my experience in web3 to inform and guide designers on common UX patterns that were unique to using the decentralized internet, like wallet-connect, displaying wallet metadata, error handling, and frequently used UX language.
- W together with engineering, marketing, product, design, and legal to develop roadmap and strategy for Medium’s email product, impacting 10M+ monthly recipients. Our email product was the second highest traffic source behind search, making it a critical product vertical.
- Wrote product specifications documentation and Jira tickets for an unsubscribe landing page. This helped limit abuse of email imports, impacting 7.8M+ users and reducing the exposure of legal risk maintaining compliance with GDPR standards
Skills
Product
Strategic Planning
PRDs
Roadmap Planning
GTM Launches
A/B Testing
Stakeholder Alignment
RICE Prioritization
Sprint Planning
Market Research
Research Skills
In-Depth Interviews
Concept Testing
Intercept Surveys
Journey Mapping
Heuristic Analyses
Surveys
Personas & Archetypes
Tree Testing
Usability Testing
Diary Studies
Jobs to be Done
Qualitative & Quantitative Data Analysis
Toolkit
Slack
JIRA
Figma
FigJam
Typeform
Sendgrid
Google Analytics
BigQuery
Hotjar
Notion
Airtable
Postmark
ChatGPT
Python
Java
User Zoom Go
Typeform
Sprig
Indeemo
Iterate
Optimal Workshop
SPSS
STATA
Python
Java
Deliverables
PRDs
Jira Tickets
Roadmaps
User Flows
Research Reports
User Journey Maps
Presentation Decks
Data Visualizations
Site Maps
Personas
Competitive Analysis
Case Studies
Untitled